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[Exclusive] Paldo to Launch New Birak-Sikhye Product 'Watermelon Sikhye'
Source:
https://www.ngetnews.com/news/articleView.html?idxno=550580
[Exclusive]Paldo to launch new Birak-Sikhye product 'Watermelon Sikhye'. Comprehensive food company Paldo plans to introduce 'Watermelon Sikhye' as a new addition to the Birak-Sikhye line. According to industry sources on the 2nd, Paldo is preparing for the launch of Watermelon Sikhye, a new flavor of Birak-Sikhye. Watermelon Sikhye is a traditional sikhye... www.ngetnews.com]
[Exclusive] Paldo to Launch New Birak-Sikhye Product 'Watermelon Sikhye'
Comprehensive food company Paldo plans to introduce 'Watermelon Sikhye' as a new addition to the Birak-Sikhye line. According to industry sources on the 2nd, Paldo is preparing for the launch of Watermelon Sikhye, a new flavor of Birak-Sikhye. Watermelon Sikhye is a traditional sikhye...
www.ngetnews.com
'Icheon New Harvest Rice Birak-Sikhye' launched by Paldo last September. Photo = Paldo
According to industry sources on the 2nd, Paldo is preparing for the launch of Watermelon Sikhye, a new flavor of Birak-Sikhye. Watermelon Sikhye is known to be a product that adds watermelon juice to traditional sikhye. The key features of the new product are the sweetness of sikhye combined with the refreshing taste of watermelon.
Watermelon Sikhye appears to be targeting the "eol-meok" trend (the practice of freezing snacks or drinks to eat them frozen). It is reported that the product will include a recommendation stating that it tastes better when frozen. There are also reports that sales plans across various channels are being coordinated.
However, the company maintains that since they are still in the preparation stage, it is difficult to disclose specific information such as the release date and the amount of juice content. A Paldo official stated, "It is true that Watermelon Sikhye will be released," but added, "Since there are many collaboration details remaining, we will reveal the specifics at a later date."
Source: https://cafe.daum.net/subdued20club/ReHf/5660870