IU and Byeon Woo-seok's 'The Grand Prince's Wife of the 21st Century' Enters US Disney+ TOP 10 for Extended Period... First K-Drama to Do So

'The Grand Prince's Wife of the 21st Century,' starring actors IU and Byeon Woo-seok, is achieving significant results in the US market.

As of the 3rd, the MBC Friday-Saturday drama 'The Grand Prince's Wife of the 21st Century' (Written by Yoo Ji-won, Directed by Park Jun-hwa and Bae Hee-young) has remained in the US Disney+ TOP 10 for 21 days, marking the first time a K-drama has achieved such a long-term hit.

According to FlixPatrol, a global OTT ranking site, 'The Grand Prince's Wife of the 21st Century' has consistently remained in the TOP 10 since entering the US Disney+ charts on April 12th. In a US market that typically prefers genres like crime, investigation, and sci-fi, the show is attracting viewers by showcasing the essence of K-romance, backed by strong trust and buzz.

A continuous long-term stay in the TOP 10 of the US market is a monumental achievement that goes beyond simple global popularity. In the case of previous K-dramas, even if they ranked high globally, they mostly only made short-term appearances in the US market. Amidst this trend, 'The Grand Prince's Wife of the 21st Century' is showing differentiated results by securing both trust and buzz in the US market in terms of 'sustainability.'

Furthermore, it has entered the TOP 10 in 47 countries, including the US, proving its global scalability with consistent performance across English-speaking regions, South America, Europe, and Asia. In Korea, it has consistently ranked 1st in viewership ratings for the capital region, nationwide, and the 20-59 age demographic since its first broadcast, while sweeping the top spots for TV-OTT drama buzz and cast popularity.

An MBC official stated, "Among global rankings, consistent performance in the US market is a key indicator for judging content competitiveness," adding, "'The Grand Prince's Wife of the 21st Century' is gaining popularity across various cultures, demonstrating new possibilities for the expansion of K-dramas."

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Source: https://theqoo.net/hot/4189173310